View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer August 09, 2013 And, Action: Vine or Instagram? Five Points Brands Should Consider The A-to-Z Guide to Link Building 8 Of The Best Influencer Marketing Campaigns From…
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
A new report from Aggregate Knowledge finds that advertisers get higher-quality users from social channels and portals than from networks and exchanges. Social platforms and portals also deliver better reach. Costs According to Aggregate Knowledge’s “Global Media Intelligence Report” for the second quarter of 2013, CPMs (cost per 1,000 impressions), CPAs (cost per action/conversion) and…
If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture…
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
There are tangible and simple ways to boost your landing page conversion rates and lower your cost per acquisition. Here are 12 ways.
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT July 19, 2013 Facebook Popular Source of Local Information: Research How to Increase Landing Page Conversion Rates With 12 Tests The Best Marketing and Advertising…