Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 8, 2018 PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards. More… SPONSORED BY: Marketing…
Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 7, 2018 Cisco’s Journey to Digital Transformation Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization. VP of digital Joseph Puthussery shared the scoop at ANA Masters of B2B.. More… SPONSORED BY: Discover the…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 5, 2018 JCPenney CMO on Marketing to Women in the #MeToo Era Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today. More……
The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.
In this special report, we showcase how leading B2C and B2B brands like National Instruments, Pitney Bowes, Johnson & Johnson, Purina Animal Nutrition and more are using technology to manage data and drive marketing success.
After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2018 The New Rules of Using Feminism in Marketing The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. More… SPONSORED BY: Marketing To Women In The #MeToo Era…