AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.

When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 22, 2018 Jack Morton Takes Top Honors at 2018 PRO Awards Gala Brands, agencies and their campaigns were honored Tuesday at the 'Marketing To Women In  The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns! More……

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 21, 2018 Equipment Depot Rebrands to Become More Human A major rebranding helped Equipment Depot create a human connection in an B2B industry not known for being warm and fuzzy. More… SPONSORED BY: Influential & Engaged: The Perfect Prospect | Forbes Contact: Danielle…

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in.

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.