Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 31, 2018 Q&A: Volvo Ocean Race Offers Sponsors Adventure The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's digital marketing chief Jordi Neves took us behind the scenes in Newport.…
Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.
Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2018 6 Must-Have Apps/Tools for Every Marketer The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you. More… SPONSORED BY: Marketing To Women…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 29, 2018 Inside Randstad’s User-Generated Video Plan User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC. More… SPONSORED BY: Find New Opportunities & Improve Your ABM Efforts Get a free trial of…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 24, 2018 Crafting Buzzy Brand Experiences for B2B Millennials Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember. More… SPONSORED BY: Discover the Future of B2B Marketing Get…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 22, 2018 Deadpool 2: Marketing the Merc With a Mouth The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by…
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.