Acxiom Corp. agreed to acquire Claritas Europe from VNU N.V. last month for $40 million. The acquisition, which was expected to close within 30 days,

At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:

Patrick Carroll is unabashed about going where big tobacco companies can't. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes

Software developer Net Perceptions Inc. has rejected an offer for all shares of its outstanding stock from Obsidian Enterprise Inc. and has decided to

A federal judge denied the Federal Trade Commission's request to block a software firm from sending pop-up ads online. The case goes to trial on March

A federal judge denied the Federal Trade Commission's request to block a software firm from sending pop-up ads online. The case goes to trial on March

U.S. Residential Telephone Connect Database MKTG Services has won management of this file of 10 million individuals who have connected their residential

Longtime readers of The New Yorker will likely remember Roger Angell’s end-of-the-year poem, which boiled down the events of the previous 12 months into

Quebecor Media will purchase the preferred shares of Videotron Telecom Ltd from The Carlyle Group for $94 million. The purchase gives Quebecor a business