Stacey Girt, the former president of AccuData America, has left the company. Robert K. Sher, who is CEO and co-founder of AccuData’s parent firm, Primis

Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

It was a mixed crowd at the Promotion Marketing Association's annual Law Conference in December about equal thirds in-house counsel, outside counsel,

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:

January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for

NEW LISTS 4Jobs.com This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed

12/11 ENTREPRENEUR KEN HAKUTA said he is negotiating to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to reports. Hakuta

BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people age 55 and older. That

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime, the only booking

Banks can seem cold and impersonal, which isn't the best image when it comes to building relationships. Commerce Bank is using transaction data to try