The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 19, 2018 Extortion, Eviction—Another Wrecking Ball of a Week for Papa John's Founder John Schnatter is in the midst of a raging PR crisis as partners head for the hills and the company's stock takes a hit. More…   SPONSORED BY: 2018…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 19, 2018 6 Reasons Influencers Should be Part of Your Social Strategy Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here's 6 reasons to make it part of your plan. More… SPONSORED BY: Your Direct Marketing Solution |…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 17, 2018 The Future of Email in a Voice Technology World Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement? More… SPONSORED BY: A Free Online Conference: 5 Keys To Successful…

Only 23 percent of customers say they have a ‘relationship’ with a brand, that leaves the other 77 percent that can be converted to brand advocates.

A survey has helped identify the gaps between what shoppers want and what the industry is delivering.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 13, 2018 How to Motivate Summertime Daydreamers The Forbes Communications Council has the answers—13 of them in fact. More…   SPONSORED BY: A Free Online Conference: 5 Keys To Successful Influencer Marketing From the world’s most respected resource on marketing comes Chief…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 12, 2018 Digital is the New Workout for Life Fitness Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 10, 2018 Masters of Measurement Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns. More…   SPONSORED BY: A Free Online Conference:…

Gleaning usable, actionable data and insights from experiences can crack the code on consumer behavior and improve live experiences—every single time.