Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 6, 2018 Digital is the New Workout for Life Fitness Today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for Life Fitness. More……
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 5, 2018 Influencers Help Xerox Set the Page Free Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand. More… SPONSORED BY: 2018 Experience Design & Technology Awards This is the world’s only…
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 29, 2018 Visa Starts a Conversation with Millennial Women About Money Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money. More… SPONSORED BY: 2018 Experience Design &…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 27, 2018 Increasing B2B Social Screen Time With Video Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels. More… SPONSORED BY: Discover the Future of B2B Marketing Get…
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 26, 2018 The Rise of CGI Social Media Influencers What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu. More… SPONSORED BY: Find New Opportunities & Improve…
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.