Search Results for: data

What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that’s going to disappear, so direct marketers will have less data

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

Sometimes free shipping and a coupon in return for consumer data doesn’t cut it: Marketers need to ask for little and kick back a lot if people are going

What’s the best way to ensure medical privacy?Let the healthcare business regulate itself.That’s the word from the Direct Marketing Association’s Information

Larry King ran a morning keynote panel that was jumping with controversial questions and spirited responses.At one point King asked DoubleClick chairman

PerformanceData, a subsidiary of Trans Union, will change its product offerings in response to pending legislative restrictions on use of consumer data,

Marketers are planning to spend more on prospecting and are generally upbeat regarding revenue and spending projections, according to preliminary data

New data on the Arab World’s leading companies have been added to the Major Companies Database. Detailed, updated 7,700 company profiles are now included,

August Home Publishing’s one million name list now has InfoBase Enhancements. Individual titles include Cuisine, Garden Gate, ShopNotes, Woodsmith, and

Fingerhut Cos.’ chief operating officer and co-president John Buck has resigned in the wake of Federated Department Stores’ decision to downsize the catalog