Loyalty’s Royalty
FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it's Christmas. The quarterly
FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it's Christmas. The quarterly
There are 26 million people of Italian heritage in the U.S., and according to data compiled by the Order of the Sons of Italy of America (OSIA), they
By New Year's Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of
MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and
Rodale Music Master File The new Rodale Music Master File offers more than 2 million music lovers. There are 12-month hotlines available in interest areas
NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.
This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner
While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed
Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry's first database psychologist. This
Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm