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Loyalty’s Royalty

|  by Chief Marketer Staff

FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it's Christmas. The quarterly

Goomba to Galileo

|  by Chief Marketer Staff

There are 26 million people of Italian heritage in the U.S., and according to data compiled by the Order of the Sons of Italy of America (OSIA), they

Let There Be Lite

|  by Chief Marketer Staff

By New Year's Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of

List and Database News

|  by Chief Marketer Staff

Rodale Music Master File The new Rodale Music Master File offers more than 2 million music lovers. There are 12-month hotlines available in interest areas

DIRECT listline

|  by Chief Marketer Staff

NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.





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