A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,

Shar Music Products ALC Data Management has been named manager of the Shar Music Products buyers list. The file, new to the market, includes the names

Senators Ron Wyden (D-OR) and Ted Stevens (R-AK) have introduced a bill that would ban the sale or rental of personal information for consumers under

Experian Marketing Services has acquired CheetahMail Inc., an e-mail marketing services firm. Financial details of the transaction, which closed March

A California sSenator proposed legislation last week to set privacy standards for Radio Frequency Identification technology. Senator Debra Bowen Senator

A California senator proposed legislation last week to set privacy standards for Radio Frequency Identification technology. Senator Debra Bowen Senator

CDSxpress Moves This combined publishers database generates nearly 500,000 direct mail responders who have notified publishers of recent changes of address.

J. Brown/LMC Group and food broker Crossmark were already hard at work when they merged in January. The firms now operating together as The J. Brown Agency

Every four years, it's the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate