The Pitfalls of Marketing Enhanced Lists
It's been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,
It's been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,
List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement
Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting
How do some catalogers manage to outperform competitors in markets that are less than thriving?
Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
National In-Store (NIS), Sarasota, FL, named Mark Flannery VP-retail intelligence services. CFM Direct, Chicago, promoted Sara Gill to VP-strategic team
Harte-Hanks Inc., San Antonio, TX, has acquired Avellino Technologies Ltd., a data profiling technology firm. Harte-Hanks will combine Avellino Technology’s
TargetSource Refreshed: This data source contains 2.6 million U.S.-based mail-responsible buyers selectable by recency, geography, age, income, credit,
MBS, a database and analytical services provider based in Central Islip, NY, has hired Yoram Greener to be its director of analytical solutions. Greener's
The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.