Catalina Sells Card and Data-Entry Business
Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of
Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of
New Jersey's Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer
Signaling that consumers want to know more about what they're eating at restaurants, Ruby Tuesday plans to provide nutritional information on its main
The Federal Trade Commission issued a warning Thursday that consumers may receive fraudulent e-mails claiming to be from regulations.gov, a government
Over 10,000 visitors attended the International Direct Marketing Fair in London last week. The show featured 249 exhibitors, many of whom were upbeat
Brian Freschi, currently president of Quebecor World's Retail and Sunday Magazine Group will also assume responsibility for the company's U.S. Catalog
Yields are down. Data is non-responsive. Legal repercussions for sending commercial email are much stiffer than in the past.
The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words "Cuervo Nation" beneath the city's best-known landmark, the
Always Something Brilliant There are 40,583 last-12-month buyers in this file. The average sale is $55. The source is direct mail. Selections: Last-six-month
A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands