Data University, an online information use education firm, has released its 2004-2005 Webinar schedule. Plans call for one new seminar to be released

Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002

Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

Revenues in the fulfillment segment saw another strong year of double-digit growth in 2003, climbing 11.0% to $4.1 billion from $3.7 billion in 2002.

ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo's Showcase component

Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They