Search Results for: data

Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but “My Kind of Town” is taking on a whole new meaning to those involved

Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

A potpourri of data appearing this February in PROMO’s sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

Mary Jo Yafchak promoted to ceo of AccuData America and Alvion Technologies, Inc., Cape Coral, FL. Elsewhere, former vp-business development Paul Theriot

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

Changing Times How’s this for a wake-up call? One morning you show up at work to find that your company has been acquired, or that your boss has been

Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,

A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans

InfoUSA Inc. has eliminated 325 jobs and significantly reduced its online activities. The Omaha, NE database marketing company also cut 63 positions at