An election year is upon us once again. And if one thing is clear, it's that the lines are blurring between hardened political philosophies and even between

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

The children of 2004 have never known life without television and computers. So it seems natural that networks catering to kids would use the Internet

TV Guide has increased its prospecting budget, allowing the weekly to mail 18 million pieces this year, an increase of 2 million pieces over 2003. Thanks

Due to the economics of technology, companies can collect and store information on nearly every interaction with their clients, suppliers and internal

Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

Regardless of the industry, you can be certain that someone is out there scheming to take away your customers. Those without a strong loyalty strategy

As the Direct Marketing Association mulls hiring its next president, it should consider retaining a fanatic. By that I mean a leader who is willing to

NEW LISTS Kids Wish Network This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements

If you're like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But