D&B Making Further German Inroads
Business information giant D&B has completed the sale of its operations in Germany, Austria, Switzerland, Poland, Hungary and the Czech Republic to Bonnier
Business information giant D&B has completed the sale of its operations in Germany, Austria, Switzerland, Poland, Hungary and the Czech Republic to Bonnier
SAP Direct: a catalog of packaged services offering a quick fix to common business issues such as such as data archiving, fax and email automation--SAP
The use of gift cards as incentives in the business-to-business world is taking off. While cash or checks still reign as king of the incentive tools at
ClearEDGE: enables mid-market catalogers to directly access and analyze customer data, identify new marketing opportunities and enhance their marketing
When building models, utilizing data from all channels has given office supply titan Staples a better picture of its customer base. Eileen White, director
SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit
Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television
It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.
The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,
Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and