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It doesn't take a genius to figure out who a merchant's best customers are: They're the ones who shop most frequently and spend the most, of course.
It doesn't take a genius to figure out who a merchant's best customers are: They're the ones who shop most frequently and spend the most, of course.
Cataloger and retailer Crate and Barrel has chosen Unica Corp.'s Affinium suite of products to help increase the speed, efficiency and effectiveness of
Capture Resource has completed its acquisition of the Loyalty Card and Data Entry services business from Catalina Marketing Corp. Terms were not disclosed.
The Direct Marketing Association blasted the Federal Trade Commission's proposal Monday to raise fees for telemarketers to participate in the National
The Federal Trade Commission has signaled its support to include the recommended maximum amount of trans fat that a consumer should eat in a single day
NESTL: may sell some unspecified brands and a factory in Brazil in an effort to keep local chocolate company Garoto amid anti-trust concerns. Nestl bought
It doesn’t get more unequivocal than this: Asked whether postal reform be considered by Congress this year, the chiefs of staff for both House Democratic
Land O'Lakes has surfaced at the most visitor-friendly Web site among the largest food, beverage and tobacco companies. The site, www.landolakes.com,
DoubleClick posted revenues for the first quarter ended March 31 of $68 million, versus $60.1 million in the same period last year. The TechSolutions
Consumer resistance to marketing is at an all-time high, causing marketing productivity to plummet, according to a recent study by Yankelovich Partners.