Harrah's Entertainment, Inc. is testing a new marketing program in its East Chicago, IN, location that lets casino employees market directly to gamblers on the gaming floor. The new program allows Harrah's employees to intercept gamblers on a losing ...
Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father's Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding ...
Most catalogers have long used source codes to determine the success of the lists they've rented. Codes indicating the source of the recipient are printed
Remember those golden days of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some
Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road
I’m flying back to the East Coast via Chicago and realizing there is nothing more beautiful than a lightning storm this high up. I’m crammed into a small plane and the air condition doesn’t work
The American Humane Association has chosen Merkle Response Services to provide direct mail donation processing services for its acquisition and renewal
With declines in email open rates, continuing frustrations with the contextual market and dismal banner clicks, driving traffic has been a formidable task for publishers.
The U.S. Postal Service plans to upgrade the data transmission network that supports its automation and Intelligent Mail programs. The USPS said yesterday
Experian Automotive has acquired AutoCount, a research firm that provides market share reporting on vehicle sales and financing. Experian Automotive is