Database marketing agency Merkle has acquired Sigma Analytics and Consulting, a technology consulting firm, for an undisclosed sum. Under the agreement,

Veteran database marketing executive Lynn Rovelstad has been named as president of AccuData America. She replaces Bob Sher, who had served as interim

Web site marketer RideGear.com has boosted its e-mail open and click-through rates by segmenting its customer data to personalize offers. The motorcycle-accessories

NEW LISTS Eli Research Publications Medical newsletter publisher Eli Research Inc. is offering the Eli Research Publications database identifying 313,790

With Martha Stewart headed toward crinoline-trimmed orange jump-suits, the direct marketing industry faces a vacuum of diva figures. True, there will

The Direct Marketing Association has sharply criticized the Federal Trade Commission's proposal to raise fees for telemarketers to participate in the

This month, Capitol Color Mail Inc. will launch Business Values, a shared mail and coupon-book program. The campaign will target small to midsized businesses

Back in the day, people in their 50s and 60s often were resigned to the fact that they were about to enter their golden years. But folks who danced in

When Land Rover rolls out new models this fall, it will have a relational database in place for robust marketing support. The all-terrain vehicle maker's

(Catalog Age) Despite rising costs and challenges, “never has the potential of direct marketing been greater,” according to Donn Rappaport, chairman of