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Well-respected scholars on privacy law believe privacy advocates have exaggerated the ramifications of collecting data online. University of Chicago law

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Speedy Office Connections At-work broadband access is growing at lightning speed. The number of people with increased bandwidth at the office will more

You’re Still More Likely to Get Hit by Lightning Online sweepstakes specialist ePrize, Inc., Farmington Hills, MI, scratches the get-rich-quick itch with

Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications

Larry Kimmel, new CEO at Grey Direct, predicts a return to direct response basics

Everything I Need to Know I Learned From My Data Warehouse

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Economic slowdown causes a shift in client priorities, say CRM systems vendors