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TV Guide Celebrates the King’s First Hit

|  by Chief Marketer Staff

As the 50th anniversary of Elvis Presley's first hit recording nears, TV Guide plans to commemorate the event with a special four-cover edition. In addition to four photos from the Elvis archives, each reflecting a phase in the King's career, the covers ...

ALC Acquires CircTrack

|  by Chief Marketer Staff

American List Counsel has acquired CircTrack, a research service founded in 1997 by circulation guru Dan Capell. Designed to assist publishing executives,

Short Cuts

|  by Chief Marketer Staff

Marketing consultant Bill Glazer of BGS Marketing has acquired the direct marketing business of Dan Kennedy. The new company, Glazer-Kennedy Inner Circle,

Trends Report: When Do I Get Paid?: The Metric of Pay Day

Despite the growth of the online advertising industry over the last year and a return to profitability for many companies, the main question that arises during IO negotiations or while pounding out a deal is “When Do I Get Paid?”.





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