Search Results for: data
-
Ad-Blocking Software Gains Traction
MarketingClick/Reuters–Frustrated by larger and more intrusive online advertisements, Internet users are increasingly turning to a dramatic solution:
-
Live From Washington, DC: DMA to Launch Safe Harbor Program
The Direct Marketing Association has developed the DMA Safe Harbor Program to be made available to its members. The association is expected to announce the project within the next few weeks. …
-
Agencies
Music: They’ve Got the Beat
General Mills, Get Music had shoppers dancing in the aisles.
Tagged in: -
Mouse Trapping
Disney analyzes customers across business segments to build a better database
-
Tech It to the Limit
New gadgets aim to eke more input out of shoppers.
-
Agencies
Sweepstakes, Games, Contests: Back to Work
Traditional brands regain the spotlight as spending rises 9.0 percent.
Tagged in: -
Mouse Trapping
Disney analyzes customers across business segments to build a better database. Tinkerbell flies over the Magic Kingdom, trailing golden flecks of light
-
Agencies
GAMES, CONTESTS, SWEEPSTAKES: Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady
Tagged in: -
PEOPLE
Agency Moves; Account Action; Client Side; Marketing Services