Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes

MediaBay Inc., a spoken audio media marketing company, appointed Stephen Yarvis and Paul D. Neuwirth as independent directors to the company's board of

Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener ...

InfoSpace Mobile, a provider of mobile content, data infrastructure, tools and applications, and UrbanWorld Wireless, a wireless provider of urban entertainment

Horizon Media, an independent media services agency, has created a Direct Response Planning Group in an effort to expand its direct marketing capabilities

Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on ...

Vente, Inc., a compiler of self-reported data, has released the Smoker Responders file, which it says contains the most-comprehensive database of self-reported tobacco users. The data was compiled from online surveys, direct response e-mail marketing ...

Siegent, Inc. has acquired Rechannel Communications Inc of Miami. Rechannel provides Web site design, hosting, data sharing and leads management systems

It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their