Putman Media Files Move to Edith Roman Putman Media Inc. has transferred management of its magazines' postal and e-mail lists to Edith Roman Associates

NextMark Inc. has significantly increased the speed of recently introduced online list rental account management features by tweaking the computer software

A company that conducts customer satisfaction surveys for automobile insurance firms and repair shops got a 15% response to a three-part mailing it sent

NEW LISTS National Geographic Seniors This file identifies more than 1.2 million National Geographic magazine subscribers and National Geographic Society

DoubleClick Inc. reported it matched 520 million mail records with transactional data to identify the source generating responses for more than $2 billion

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

Sometimes lost trust is the result of a marketer simply dropping the ball, rather than either an overtly hostile action or a system-based snare. I was

Information technology could have helped prevent the 9/11 terrorist attacks, according to former President Bill Clinton. Many of the terrorists were listed

Participants: Tim Barlow, vice president, list services group, VentureDirect Worldwide Bob Castle, marketing consultant Lynne Decker, vice president,

A woman is walking through London's Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a