It's a perennial complaint: there's no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more

Once upon a time, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

A woman is walking through London's Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

RFID technology comes to loyalty cards this fall when Midnight Auto Franchise Corp. launches cards with radio-frequency identification (RFID) capability for its All Night Auto stores. A consumer's transactions and loyalty data will be stored on a single ...

The U.S. Postal Service has signed a multi-year ordering agreement with Motorola for a new generation of hand-held scanning devices, which helps the USPS

Marketers in the business of using games, sweeps and contests have a few hurdles to jump when it comes to assuring consumers that these promotions are legitimate, non intrusive and that their privacy will be protected, according to a recent survey.

Marketers spent $1.8 billion on games, contests and sweepstakes in 2003. That's a lot of playtime—and for sweepstakes, a lot of game pieces to distribute. Marketers should consider three factors when choosing a delivery vehicle for game pieces, says Marc Wortsman, executive VP for sweeps expert Marden-Kane, Manhasset, NY.

The U.S. Postal Service has signed a multi-year ordering agreement with Motorola for a new generation of hand-held scanning devices, which helps the USPS