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DoubleClick Inc., New York has posted a new privacy policy at its Web site for public review, and is soliciting feedback from the privacy community, public

New mobile marketing products from AvantGo Inc., San Mateo, CA, include: Mobile Research Surveys: Advertisers can create custom research surveys reaching

DoubleClick Inc., New York, has posted a new privacy policy at its Web site for public review, and is soliciting feedback from the privacy community,

2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400

Springtime means sports for millions of Americans. Whether it’s business-league softball, playground hoops, country-club golf, or country-road biking,

A changing industry has agencies honing business development skills along with promotion chops.

The world’s three largest advertising agencies London’s WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced

The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly

Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business

The Year of the Serpent has come in like a marketing lion. Consumer brands are beginning to hone in on the 12 million Americans of Asian descent, whose