Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

It's a perennial complaint: there's no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the

Language barrier Thank you for the article on Hispanic-American consumers . Your readers may not know, however, that many of these consumers'

Direct Media Inc. has partnered with Equifax and Blue Hill Data Services to offer a new suite of model-driven lists. Believed to be the first of their

7/16 WISCONSIN GOV. JIM DOYLE AND SEN. JON ERPENBACH sought legislation to reinstate a $10,000 penalty for violators of the state's model no-call list

Veteran database marketing executive Lynn Rovelstad has been named president of AccuData America. She replaces Bob Sher, who had served as interim president

We've all heard the old adage, You are what you eat. And while a person's physical and mental well-being certainly are influenced by what he or she consumes

Mistrust and suspicion are the watchwords in Yankelovich Inc.'s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,