NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to ...
A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...
Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the ...
Entrepreneur Magazine This file contains194,767 business addresses of subscribers to Entrepreneur magazine, which offers information on finance, technology
In a move to upgrade its data properties under one service bureau roof, Bookspan has consolidated its Bookspan Garden City, Bookspan NY, and Doubleday
Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids' trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a "Three Wishes for the World" ...
Three list companies that allegedly violated the Federal Trade Commission’s Telemarketing Sales Rule (TSR) have settled with the agency, agreeing to pay
The direct marketing industry generated $14.1 billion in merger and acquisitions activity during the first half of 2004, representing 275 transactions,
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million ...
Wells' Dairy is hosting an online "talent search" sweepstakes touting its Blue Bunny ice cream. Consumers go to www.bluebunny.com to register for its "iScream Team" and watch a 2.5-minute Webisode of six "contestants" in the fictitious talent search. ...