Search Results for: data
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Agencies
High-Tech Product, Old-Tech Marketing
Even in a softening economy, old-fashioned direct mail efforts can pay off for high-tech firms. At a time when a lot of companies are said to be pulling
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PROMO 100 Jeopardy!
In compiling the PROMO 100 each year, we collect a copious amount of information that isn’t used to determine the rankings and, therefore, never makes
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Trans Union, IRSG Lose Battle to Stay Gramm-Leach-Bliley Implementation
The information industry has lost its bid to hold off implementation of the Gramm-Leach-Bliley financial services modernization act. As of July 1, companies will have to conform with its data-sharing restrictions.
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DIRECT Listline
Component Strategies–Windows Users This file identifies 35,176 people who use Windows or Windows NT operating systems at their firms and purchase related
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Chicago DM Group Posts a New Code of Conduct
The Chicago Association of Direct Marketing (CADM) has revised its code of conduct for the first time since the early 1980’s. Failure to comply could
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Short Cuts
DIMAC Marketing Partners, Windsor, CT, has formed a partnership with coupon company coolsavings.com Inc. Under the agreement, DIMAC’s clients can offer
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24/7 Manages Bigfoot International’s 600,000-Address E-mail List
24/7 Media Inc., New York, has been chosen to manage Bigfoot Communication’s opt-in e-mail list containing 600,000 international e-mail addresses. The
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EU Ministers Grapple With Spam Ban
Telecom ministers of the European Union are trying to reach agreement on a potential ban on spam coming into EU nations, Reuters reported. …