Search Results for: data

  • Just for You

    Direct’s annual database survey shows increased reliance on personalization

  • High-Tech Product, Old-Tech Marketing

    Even in a softening economy, old-fashioned direct mail efforts can pay off for high-tech firms. At a time when a lot of companies are said to be pulling

  • NEW LISTS

    THE PROFESSIONALS DATABASE Marketers can reach 660,287 individuals from all occupations with this compiled file, a segment of Walter Karl’s Shareforce

  • PROMO 100 Jeopardy!

    In compiling the PROMO 100 each year, we collect a copious amount of information that isn’t used to determine the rankings and, therefore, never makes

  • Trans Union, IRSG Lose Battle to Stay Gramm-Leach-Bliley Implementation

    The information industry has lost its bid to hold off implementation of the Gramm-Leach-Bliley financial services modernization act. As of July 1, companies will have to conform with its data-sharing restrictions.

  • DIRECT Listline

    Component Strategies–Windows Users This file identifies 35,176 people who use Windows or Windows NT operating systems at their firms and purchase related

  • Chicago DM Group Posts a New Code of Conduct

    The Chicago Association of Direct Marketing (CADM) has revised its code of conduct for the first time since the early 1980’s. Failure to comply could

  • Short Cuts

    DIMAC Marketing Partners, Windsor, CT, has formed a partnership with coupon company coolsavings.com Inc. Under the agreement, DIMAC’s clients can offer

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  • 24/7 Manages Bigfoot International’s 600,000-Address E-mail List

    24/7 Media Inc., New York, has been chosen to manage Bigfoot Communication’s opt-in e-mail list containing 600,000 international e-mail addresses. The

  • EU Ministers Grapple With Spam Ban

    Telecom ministers of the European Union are trying to reach agreement on a potential ban on spam coming into EU nations, Reuters reported. …