NEW HAVEN, CT—Michelob ULTRA capitalized this week on its sponsorship ties by cross promoting two events held within one hour of each other in Connecticut. Anne Worcester When the Professional Golf Association decided to move its Buick Championship ...
Donald Trump: The hit show, the girls, the hair, the tower and now the board game. Hasbro Games is introducing Trump the Game, a high-stakes board game, where the winner can make millions of dollars. To kick off the launch, last week, fans crowed into ...
Tanger outlet centers has partnered with DreamWorks in support of the studio's upcoming animated movie release Shark Tale. Tanger shoppers can enter to win Shark Tale sweeps Tanger will give visitors to www.tangeroutlet.com the chance to hook some ...
MGM Consumer Products has launched a new sweepstakes in support of the Stargate SG-1 videogame that gives a gamer the chance to appear as a character in the new game. Participants may register at www.mgm.com/contest.do between Aug. 24 and Sept. 24 to be ...
General Foods International has launched an essay contest in honor of National Women's Friendship Day next month and to coincide with the relaunch of its sugar free, low fat flavors of hot beverages. This marks the brand's first essay contest, which ...
Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB's wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. ...
Fortis Bank, a financial services firm based in the Netherlands, has chosen PredictiveMarketing, an analytic application from SPSS, to generate its leads.
GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in ...
Nearly 38% of 13-15 year olds drank alcohol on an average of nearly five occasions in the past year. Nickelodeon has decided to address this growing issue by launching a multimedia program that tackles the difficulties of convincing tweens not to try ...
The Business Network (BEN) e-mail file offering more than 5 million records has been launched. It was assembled with data from more than 420 response list sources, including subscribers, conference attendees and other buyers.