Manufacturers offered more than $250 billion in coupons in 2003, resulting in $3 billion in savings to consumers, about the same as 2002. Total coupon spending by marketers, however, rose slightly last year to $7 billion from $6.8 billion, according to ...
Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by ...
Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker's new line of laser tools. Black & Decker's Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. ...
Radio Disney apparel is hitting the shelves of Kohl's Department Stores just in time for back-to-school. A Kohl's shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the ...
According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another
It's one thing to wish for that million-dollar pay package, quite another to do a realistic appraisal of where you stand by comparing your salary with
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A federal judge has awarded Verizon Wireless a permanent injunction against a man who sent junk text messages to cellphone subscribers in California, New Jersey, Massachusetts and Rhode Island, according to wire service reports.