Search Results for: data

Despite the absence of a scheduled co-presenter from JCPenney, InfoWorks senior vice president Brad Rukstales offered insight into how retailers and catalogers can segment transaction, demographic and attitudinal data to make appropriate offers to specific customer groups. …

Becoming an “E” focused company allowed for a variety of adjectives, including exciting, energizing, enabling, educational, entertaining, as well as the

When the rewards are tangible, such as saving money off the final bill, consumer concerns about privacy go right out the window. But the industry needs to do a better job of selling the benefits and convincing customers that sharing both personal and sales data will build a relationship between the marketer and the consumer.

Protagona Preview: a data analysis tool that joins Protagona Worldwide’s Ensemble suite of marketing campaign software. Preview allows marketers to integrate

Automotive Internet Intelligence Report: Combines automotive statistical information from Polk with Internet usage and demographic data from Jupiter Media

Database companies worked hard to explode the notion that information is used to create individual profiles of consumers, in testimony yesterday on Capitol Hill.

A new marketing company with more than $150 million in billings has been formed by Hawkeye Communications, New York. The entity, FFwd North America, which

Journeys The Journeys catalog buyer file has been introduced to the market by Fasano and Associates. The file includes 24,954 12-month footwear buyers,

Catalina marketing Corp., St. Petersburg, FL, reported first quarter net income of $9.4 million on $94.4 million in revenue compared with net income of

American Express Co. will eliminate between 4,000-5,000 jobs in its third quarter, on top of the 1,600 positions it eliminated, or announced its intent to eliminate, earlier this year. The reductions will come through a combination of outsourcing and staff reductions. …