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It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

Marketing across consumers' mobile phones is beginning to gain traction in the U.S., but it is not all smooth sailing. Hurdles remain: consumer acceptance

According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among

The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers. “What's becoming increasingly clear is that online sales is way too large to ignore. In 2000, e-commerce ...

Back in the day, segmenting horse racing fans was easy: The big winners took a cab home from the track and the losers used public transportation.

As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another

When marketers decide to send a file out for data hygiene, they will get exactly what they ask for but what they ask for may not be what they wanted.

NEW LISTS Sync Magazine Ziff Davis Media Inc.'s Sync is a lifestyle magazine for men who are interested in technology, entertainment and sports. Eighty-three percent of subscribers are men, average age 31. They earn more than $72,000 a year. Selections: ...

Bill Clinton, speaking at the Donnelley Privacy Forum in July, argued that 9/11 could have been prevented if the government had been able to scour the