Search Results for: data
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YesMail Ventures Into CRM Services
Chicago-based YesMail.com has rolled out a customer-relationship management service. With a 25-million-name database of e-mail addresses, YesMail has
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DIRECT Listline
Builditworldwide This newly managed file contains 38,000 e-mail addresses . These architects, engineers, surveyors, contractors and others in the building
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LIVE FROM JUPITER ADVERTISING FORUM: More Fortune 500 Advertise Online, But Don’t Buy More Ads
The number of Fortune 100 advertising online has increased 21% since last year. While Fortune 100 advertisers have increased in number, though, they have
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Live from List Vision: Data Well is Not Yet Dry
List compilers have already found ways of getting around tough new privacy laws. And they are perfectly legal.
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List Leaders to Develop List Ordering System
The Direct Marketing Association’s group of List Leaders agreed yesterday to spearhead an initiative to create a Web-based set of standards for companies to follow when transmitting orders. …
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LIVE FROM JUPITER ADVERTISING FORUM: Online Ads to Rebound
Good news abounds about online advertising. Two studies released Wednesday at the Jupiter Media Metrix Online Advertising Forum in New York, predicted
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DoubleClick CFO Steps Down
Stephen Collins, the chief financial officer for DoubleClick Inc., New York, will step down from his position Aug. 10.
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Short Cut
Bradford Group Exchange, the collectibles direct marketer, will use Unica Corp.’s Affinium software to better target customers and manage its marketing
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AGENCY MOVES
Simon Worldwide (formerly Cyrk, Inc.) announced that co-ceo Allan Brown would assume all ceo responsibilities following the resignation of co-ceo (and
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Agencies
TRADE PROMOTION: Going for Broke
Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
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