Search Results for: data
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DIRECT Listline
Builditworldwide This newly managed file contains 38,000 e-mail addresses . These architects, engineers, surveyors, contractors and others in the building
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LIVE FROM JUPITER ADVERTISING FORUM: More Fortune 500 Advertise Online, But Don’t Buy More Ads
The number of Fortune 100 advertising online has increased 21% since last year. While Fortune 100 advertisers have increased in number, though, they have
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Live from List Vision: Data Well is Not Yet Dry
List compilers have already found ways of getting around tough new privacy laws. And they are perfectly legal.
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List Leaders to Develop List Ordering System
The Direct Marketing Association’s group of List Leaders agreed yesterday to spearhead an initiative to create a Web-based set of standards for companies to follow when transmitting orders. …
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LIVE FROM JUPITER ADVERTISING FORUM: Online Ads to Rebound
Good news abounds about online advertising. Two studies released Wednesday at the Jupiter Media Metrix Online Advertising Forum in New York, predicted
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DoubleClick CFO Steps Down
Stephen Collins, the chief financial officer for DoubleClick Inc., New York, will step down from his position Aug. 10.
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Short Cut
Bradford Group Exchange, the collectibles direct marketer, will use Unica Corp.’s Affinium software to better target customers and manage its marketing
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AGENCY MOVES
Simon Worldwide (formerly Cyrk, Inc.) announced that co-ceo Allan Brown would assume all ceo responsibilities following the resignation of co-ceo (and
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Agencies
TRADE PROMOTION: Going for Broke
Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
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Live from NCDM: No Penney, His Thoughts (On Segmentation)
Despite the absence of a scheduled co-presenter from JCPenney, InfoWorks senior vice president Brad Rukstales offered insight into how retailers and catalogers can segment transaction, demographic and attitudinal data to make appropriate offers to specific customer groups. …