Search Results For: data

For Snapple and it’s popular Real Facts Game, the attention turned earlier this week to one question: “What is the most recognized smell in the world?” When the answer popped up on the Snapple Web site, some were offended. The answer: “No, it’s not …

Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize …

Stanford Wallace and his two companies will shut off their Internet spyware computer programs and stop sending related pop-up advertisements until a federal lawsuit is resolved.

Mal Dunn Associates Inc. is the new manager of Gevalia Kaffe’s list
portfolio. The coffee marketer’s catalog file identifies 190,000 who
made a purchase over the last 12 months; 1 million program members are
named on Gevalia’s Continuity Buyers file; and 1.3 million members are
included on the Gevalia Lifestyle Collection list.

Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …

The start of the new year is a good time to put your direct marketing efforts on a strict regimen of data hygiene. By some estimates, up to 30% of those customer names, addresses, phone numbers and e-mail lists you

Del Monte Foods is running an online instant-win game to promote its Carb Clever line of canned fruit. P-O-P supports the online game San Francisco-based Del Monte launched Carb Clever in November (Nov. 10 Xtra). The Win a Vacation Every Year for Life …

The Mayo Foundation for Medical Education and Research has chosen RMI
Direct Marketing Inc. to manage two files of active subscribers and a
book buyers list.

American List Counsel Inc. has launched a West Coast list services group in the San Francisco Bay area for targeting nonprofit organizations. Previously ALC handled nonprofit accounts exclusively from its Princeton, NJ offices.

E-mail marketing practices will more integrated with data and event-driven this year to promote customer relationships as companies take steps to reduce non-targeted batched e-mail blasts, according ExactTarget, an Indianapolis-based e-mail software development firm that tracks emerging trends.