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Dutchguard Novelty Buyers This new list from ACI/Reelpoint Direct offers14,243 mail order buyers of clocks, watches, radios and emergency preparedness

Martha Stewart Living Omnimedia Inc. and The Seiyu Ltd. Wednesday launched the premier issue of Martha Stewart Martha magazine, the Japanese edition of

A special congressional task force convened last week to plug a legal loophole that allows the identities of dead people to be easily stolen

Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers

Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive

New Lists Audio Book Club Enhanced This list, a segment of the book club’s master file, features 313,092 who bought books on cassette and CD over the

Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with

The ability of identity theft victims to control who knows about their plight would be increased under a bill introduced in the Senate earlier this week

The Direct Marketing Association has initiated its third round of layoffs in seven months. Outside sources put the number of employees terminated at nine.