American List Counsel Inc. has launched a West Coast list services group in the San Francisco Bay area for targeting nonprofit organizations. Previously ALC handled nonprofit accounts exclusively from its Princeton, NJ offices.
To expand operations in the nonprofit sector ALC has hired three executives who formerly worked with Names in the News California Inc. to head up the new group from its existing offices in Corte Madre, CA.
Jeanett Cassano has been named senior vice president; Steve Kehrli, vice president and Brian Schulz was appointed senior account manager.
“It became clear to us that the best way to expand our reach to other organizations was the recruit the industry’s best and brightest,” said Fran Green, president of the ALC Data Management division, in a prepared statement.
ALC’s nonprofit clients presently include the March of Dimes, Habitat for Humanity, Covenant House, American Civil Liberties Union and Children’s Cancer Research.
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