Search Results for: data
-
Agencies
MEET MARKET
PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are
-
Agencies
DMers to Hike E-mail Spending
MORE THAN 80% of all direct marketers will increase their use of e-mail this year. Yet most feel that the e-mail lists on the market are average at best,
-
Agencies
Government ISSUE
IT’S SURPRISING HOW MUCH INFORMATION is available to marketers these days from the government. Most of it is cheap, even if you have to buy it through
-
Loose Cannon: Where Have All the Data Gone?
Last fall, New York City
-
Agencies
A digest of daily news from DIRECT Newsline
Jan. 16, 2002 Retailers are only now catching up with the CRM revolution, according to a new poll by Blue Martini Software. Less than half can identify
-
Qwest Scraps Plans For Internal Customer Data Sharing
Qwest Communications has canceled plans that would have had its numerous divisions share the private account information of their customers with each other for marketing purposes.
-
Agencies
Full (Virtual) House
Software seller Optika Inc. found a way to slash costs in one of its direct marketing channels by 50%. Instead of hosting earthbound seminars in hotels
-
Agencies
Cisco Starts Major DM Effort
DESPITE THE FALTERING ECONOMY and corporate reluctance to invest in equipment, Cisco Systems is under way with a $100,000 multimedia push to generate
-
Agencies
in the news
Lillian Vernon Changes Managers Lillian Vernon has chosen ALC of New York to manage its customer file and Direct Media Inc. to oversee its package insert
-
Agencies
Ask for Nothing and Get It
MOST MARKETING DATABASES are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in