Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through ...
ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and ...
Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association's first international marketing campaign. Dubbed America's Greatest Cities, the association brings together convention ...
Direct Media Inc. assumed management of the Creative Irish Gifts catalog list yesterday. Records for 133,428 who made purchases over the last 12 months are available.
Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how
WHAT RETAILER has sold the most copies of Ray Charles' final CD, Genius Loves Company? Starbucks. Surprised? That's just one of the marketing gems you
WPP Group's promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,
Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen.
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical