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PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

MORE THAN 80% of all direct marketers will increase their use of e-mail this year. Yet most feel that the e-mail lists on the market are average at best,

IT’S SURPRISING HOW MUCH INFORMATION is available to marketers these days from the government. Most of it is cheap, even if you have to buy it through

Last fall, New York City

Jan. 16, 2002 Retailers are only now catching up with the CRM revolution, according to a new poll by Blue Martini Software. Less than half can identify

Qwest Communications has canceled plans that would have had its numerous divisions share the private account information of their customers with each other for marketing purposes.

Software seller Optika Inc. found a way to slash costs in one of its direct marketing channels by 50%. Instead of hosting earthbound seminars in hotels

DESPITE THE FALTERING ECONOMY and corporate reluctance to invest in equipment, Cisco Systems is under way with a $100,000 multimedia push to generate

Lillian Vernon Changes Managers Lillian Vernon has chosen ALC of New York to manage its customer file and Direct Media Inc. to oversee its package insert

MOST MARKETING DATABASES are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in