Search Results for: data

  • Live From MTAC: Merlin delayed

    — The U.S. Postal Service will delay for 30 days the use of test result data

  • Live From MTAC: Confirm Program Update

    The USPS is seeking “start-the-clock” information from mailers on its Confirm bulk mail tracking program. Start-the-clock, or actual mail dates, would

  • List Revenue Central to New B-to-B Magazine

    The inaugural issue of IT Solution Journal rolled off the presses during the second week of February at a cost of $25,000, including production and shipping.

  • Markets on Demand Cuts Jobs

    Chicago database company Markets on Demand has laid off between 10 and 15 people, Karen Talavera, vice president of marketing, has confirmed. The cuts

  • Worldata/WebConnect Manages 9-Million-Name CBS Sportsline File

    CBS Sportsline.com Inc. has awarded management of its 9 million-name file to Worldata/WebConnect. The database contains e-mail and matching postal addresses.

  • Letters to the Editor

    Re: Live from Boston: Flag Waving for Pride and Profit (DIRECT Newsline, Feb. 1) Your publication quoted a statement from Bill LaPierre referring to I-Behavior’s

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  • A Sign of the Times

    Are you cultivating the African-American consumer? Whether or not you are could determine the success of your brand. Last year’s Viacom buyout of BET,

  • NEW AND NOTEWORTHY TOOLS

    The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing’s new NowCode service: Advertisers add a #NOW logo

  • Brand Illusions

    The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

  • The Marketing Mix (Up)

    Marketers have three primary tools to sell product: Advertising, Trade Promotion, and Consumer Promotion. Collectively known as the Marketing Mix, these