Listdata Management Services Inc. now oversees Home Business International's list. It names 163,412 who bought the "Home Employment Directory," a guide to companies that hire home-based employees.

Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award ...

Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers. Many of the same techniques can be implemented by any organization that has a customer database.

WPP's The Kantar Group last week bought trade marketing consultancy Cannondale Associates. The purchase beefs up Kantar's retail channel expertise and gives Cannondale a broader network for executing retail-driven promotions, and an international ...

Visitors to MSN can get an exclusive sneak peek at the opening scenes of a new action comedy film opening Friday. Streaming video offers sneak peak to new film After the Sunset New Line Cinema is streaming the first six minutes of its latest film ...

Over the last few years, there has been a lot of buzz about CRM. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers.

A listing of mailing list availabilities.

Consumers who entered multiple Internet contests are named on the FWM Sweeps Entrants file. More than 2.8 million sweepstakes enthusiasts registered at a Web site operated by Farrell Website Management Inc.

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects

The Direct Marketing Association has announced the officers of its special interest councils for the 2004-2005 year. The officers of each group were elected by its members, and began serving their one-year terms on Nov. 1.