DMer Romasco to Head Marketing at Cigna

Cigna Corp. has named veteran direct marketer Robert G. Romasco as executive vice president and chief marketing officer. Previously, he served as chief executive officer of J.C. Penney Direct Marketing Services, a marketer of life and supplemental insurance policies.

Romasco also headed corporate marketing at American Century Investments, and has worked for Epsilon Data Management.

Philadelphia-based Cigna offers insurance and other employee benefits.