Online portal and marketer Yahoo has revised its privacy policy to more clearly describe how personal data will be treated in certain circumstances, according to news reports.
The changes were sparked by economics and an increase in investigations of online activities following the Sept. 11 terrorist attacks.
Yahoo users will now automatically have their marketing preferences set to accept updates from individual Yahoo businesses. Previously, users were offered one option to either accept or reject product notices when first registering on the site.
Users will also have to click “no” to opt out of receiving e-mails from Yahoo products, ranging from job listings to new media offerings to inclusion in the firm’s user surveys. The page also has an option for users to opt in to the Yahoo Delivers service, which sends product pitches from third parties.
Yahoo users will have 60 days upon receiving notice to opt out of these promotions.
Yahoo began mailing notices to its members last week.
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