Best Western is out to see how smart its customers and prospects really are with a rapid-fire trivia contest aimed at touting the chain's free high-speed Internet access. The hotel chain began yesterday its High Speed IQ Challenge, where contestants log ...
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While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and...
WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month's end. As kids
KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities
Client profiling helps home warranty marketer find good customers
Compilers discuss information stewardship in Direct’s first database roundtable
Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The "Jet to Jacksonville" sweeps begins today at Lincoln.com, ...