Colgate-Palmolive will cut 4,440 jobs as part of a four-year restructuring plan announced yesterday. Colgate hopes to maintain volume growth, improve profits, speed up product and marketing launches and further globalize advertising and sourcing. ...
Hilton Garden Inn hotels and Twentieth Television have teamed in a sweepstakes to incent viewers to watch the syndicated Yes, Dear comedy series. Consumers can log on to YesDearSweepstakes.com or Hiltongardeninn.com for a chance to win a ...
Pepsi-Cola North America has teamed up with one of NBC's most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one ...
The Clorox Co. has issued a warning about a lottery scam targeting consumers, particularly the elderly, throughout the U.S. Victims of the scam report receiving a letter that claims they have won a large cash prize from the International Lottery ...
Anyone who has ever given a toddler a baseball glove or a 12-year-old the latest incarnation of an Elmo doll quickly realizes that children are not a homogenous demographic group. This realization is often accompanied by tears (of the gift recipient, not the giver).
Search engine marketing agencies now direct the majority of SEM spending in the U.S., according to a report from Jupitermedia Corp.
Great Life Solutions Inc. has a postal list of 220,000 men and women who paid $100 during the last three months to receive an information kit that describes how to become a distributor of dietary supplements.
Conrad Direct is the new manager of Children's Wish Foundation International's donor list. Several segments are available, including 57,343 donors who contributed $5 or more within the last 12 months.
Primis Marketing Group, the growing data services company, has a new CEO. John V. Healy, who served as group executive/officer for Equifax Marketing Services until his departure last Friday, has assumed the job, replacing Primis co-founder Robert K. Sher. Sher has been named full-time chairman.
If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.