PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting

Vacation.com helps travel agencies send custom mailings

This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.

When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,

Something very interesting is going on: Magazines are becoming catalogs and catalogs are becoming magazines. This is nothing like the magalogs of days gone by that simply added some editorial to a standard catalog.

CRM and an enterprisewide database enable MainSource to shift its focus to serving multiple customer needs

Comparison shopping engines can help you boost sales and acquire customers provided your company's product is a top contender among the search results.

The Home Depot, Discovery Home Channel and Meredith Corp.'s Better Homes & Gardens next month break a 10-month, multi-pronged campaign to build and give away a home. The Better Home Better Living: Win America's Home campaign centers on a sweepstakes ...