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WITH THE AVAILABILITY of more advanced technologies for database marketing in recent years, it’s become easy to lose sight of the basics. What do you

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the

Naviant has chosen Lighthouse List Co. to manage its 33-million name Data One postal file. There is a 3 million monthly hotline.

Naviant has chosen Lighthouse List Co. to manage its 33-million name Data One postal file. There is a 3-million name monthly hotline. Data One is an e-mail

Five former database marketing executives at the now-defunct Fingerhut catalog have formed database marketing services company Decision Intelligence Inc.

The European Parliament has ratified a compromise data protection directive that limits the ability of law enforcement agencies of its 15-member nations

Chemical Engineering Venture Direct Worldwide is offering the active subscriber file of Chemical Engineering. The list includes 73,411 paid U.S. subscribers,

The 626-member European Parliament is expected to ratify a compromise data protection directive tomorrow that would limit the ability of the law enforcement

A coalition of international privacy groups is urging the European Parliament to reject a proposal that would allow the law enforcement agencies of its member nations to monitor the Internet and retain the communications and personal information of its users.