American List Counsel Inc. has launched a West Coast list services group in the San Francisco Bay area for targeting nonprofit organizations. Previously ALC handled nonprofit accounts exclusively from its Princeton, NJ offices.
E-mail marketing practices will more integrated with data and event-driven this year to promote customer relationships as companies take steps to reduce non-targeted batched e-mail blasts, according ExactTarget, an Indianapolis-based e-mail software development firm that tracks emerging trends.
Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the ...
Hardee's and sister chain Carl's Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother's Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee's and Carl's Jr. The ...
Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket's A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one ...
NBC Daytime is giving fans of the network's popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter ...
Kraft Foods targets New Year's dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline "Life is Better on the Beach." Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South ...
More than 1.5 million postal records are available on the Direct Discount Club file. These consumers responded to multi-channel offers to receive discounts on a variety of products and services.
The Home Depot, Discovery Home Channel and Meredith Corp.'s Better Homes & Gardens will this month break a 10-month, multi-pronged campaign to build and give away a home.
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,