Creative Direct Marketing International’s stockholders have sold their shares to SAZ Marketing, LLC, a Maryland limited liability company affiliated with the Hannover, Germany-based firm, SAZ Marketing, AG.
Wolfgang Roelle, the CEO of SAZ, has been elected Chairman of CDMI.
The purchase follows a joint marketing agreement between the two companies last January which significantly opened up opportunities to expand into new European countries for both SAZ’s and CDMI’s clients.
SAZ and CDMI overlap only in the German market. In Europe, CDMI manages fundraising programs for nonprofit organizations in France, Netherlands, UK and Germany. SAZ operates in Italy, Spain, Switzerland, Austria, Slovakia, Hungary, Poland and Germany. CDMI will remain as an independent member of the SAZ group and each company will be able to provide resources to each others’ clients in areas such as data processing, data management and mining, long term value studies, access to new lists and a host of other services.
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