Search Results for: data

  • National Retail Foundation Offers Data Quality Evaluation Service

    The National Retail Foundation has teamed up with Acxiom Corp. to offer its members free analysis of their customer data quality. The data evaluation

  • ComScore Expands Global Reach of Measurement Services

    ComScore Networks, Inc., Reston, VA, has expanded its Media Metrix audience measurement service. In September 2002, comScore Media Metrix will deliver

  • Polk to Overlay Trucking DB With Donnelley Data

    R. L. Polk & Co. has contracted with Donnelley Marketing to overlay its commercial trucking customer file with information from Donnelley’s database of

  • Mazda Taps Harte-Hanks for Loyalty Efforts

    Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks

  • Career Education Corp. Chooses Acxiom for Data Services

    Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and

  • BACK-END AND BELOW-THE-LINE SERVICES

    STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated

  • May the Best Brand Win

    IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

  • TASK MASTERS

    Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People

  • Policing Privacy

    The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

  • Agencies

    CRM Remedy

    Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical