College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors ...
Specialty Catalog Corp. now offers enhanced list segments from the Paula Young and Especially Yours wig catalogs. More than 526,000 buyers from the last 12 months are named. Paula Young and Especially Yours Lifetrends, for example, features numerous interest and lifefestyle data enhancements, such as celebrities, science, travel and woodworking. Similarly, the LifePhases segment contains…
In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented ...
Microsoft announced the creation of a new global marketing communications group yesterday, a move John Kahan, general manager of Microsoft's global relationship marketing group, called a "natural next step" for the company.
Promotech, a direct marketing support division of Ventiv Health Inc., based in Somerset, NJ, has launched a mail order and Internet pharmacy services division.
ALC Data Management has assumed management of the Human Rights Campaign donor file, a lesbian and gay civil rights group. The file consists of 191,444 donors who gave a $55 average contribution. Direct mail is the source.
Burger King Corp. is taking fans of NBC's The Apprentice from the boardroom to the lunchroom through a new online sweepstakes, which offers the top winner two American Airlines tickets to a destination of their choice. The QSR is giving consumers a ...
Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania's Wishes for Spring, ...
So you say you want to be the next hip hop star? Cingular Wireless, Sony Ericsson and Sony Urban Music are searching for the next up and coming star, offering one grand-prize winner the chance to record a mobile ringtone and win a new car. Unsigned ...
The gay and lesbian civil rights organization Human Rights Campaign has appointed ALC Data Management to oversee its list of 191,444 donors, including 111,000 postal and telemarketing records for targeting activists. About 41% of these donors are women. The average contribution is $55. Direct mail is the source.