Search Results for: data
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Agencies
CRM Remedy
Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical
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Agencies
Web Analysis
Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully
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PRC Endorses New Subscription Mail Tracking Service
The Postal Rate Commission has endorsed Confirm, a new mail tracking system that the U.S. Postal Service is proposing
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Trans Union Loses FTC Suit on Use of Personal Data
Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.
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Live from NCDM: Wells Fargo Banks on Customer Analysis
It takes more than good service to keep retail bank customers from leaving.
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Live from NCDM: Yahoo Teases Two Targeting Products
Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to
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Live From NCDM: Study Says Privacy Big Consumer Concern
People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.
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Live from NCDM: Shocks from Buchholz
The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,
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GPM Associates Debuts Two Government Buyers Files
GPM Associates Inc. has released two new proprietary Government Buyers Databases. The GBL Credit Cards and GBL GSA Advantage total 300,000 buyers. These
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Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month
Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.