Walter Karl Inc. now manages the National Association of Counties' list, which names the 60,000 county government officials who are association members. Sources include direct response, attendees and directories.

Cadillac is running a national contest designed to increase consumer awareness of the brand's new V-Series, and has partnered with the cast of MGM Pictures' Be Cool to promote it. The contest, which calls for aspiring filmmakers to submit a five-second ...

Cable network AMC is running a sweepstakes as part of its initiative to highlight the Oscar season. The grand prize winner of the AMC VIP Sweepstakes will fly to Hollywood during Oscar weekend and be treated like celebrity royalty, with a cadre of ...

Sometimes it seems like there are more than in the business-to-business creative handbook. Don't get too emotional. Don't be flashy. Don't use humor.

Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light

Redi-Mail Direct Marketing , an operating unit of Redi-Direct Marketing Inc., located in Fairfield, NJ, has formed a strategic partnership with TMS Group Inc. Redi-Mail will provide TMS with data processing, form lasering and other letter shop services. TMS is a supplier of mail distribution and management services, digital printing, design and other business support…

: Manischewitz! Reminds me of Sister Mary teaching my third grade class at Holy Angels and the thermos of Manischewitz mom packed to ease my sore throat that morning so long ago. Unlike your early morning thoughts- after several long satisfying pulls on mom's best I was led to the front of the class where…