Tower Records plans to develop a multi-channel marketing database combining data generated online and from retail transactions, with the help of BeNow, a database marketing firm based in Wakefield, MA.

Cabela's Inc., based in Sydney, NE, reported on Thursday that its direct marketing revenues increased 5.3% to $378 million during the fourth quarter of 2004. Direct marketing revenues for the entire year of 2004 fiscal increased 5% to $970 million.

Direct mail and Internet survey responses are the sources for LifeSource, a new-to-market lifestyle and behavioral database product.

Morris Communications Co. has appointed Mail Marketing Inc. as manager of the HorseCity.com Postal file. A total of 96,894 registered Web site users are available.

EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, ...

Non-profit children's literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF ...

This week’s Trends looks at the search engine space and ends by suggesting a shift in search is on the horizon. Search and the related pay per click advertising have been among the hottest industries on the net.

LEGO, the toy manufacturer, has signed a three-year contract with Experian to provide it with a database management system to help boost the speed and accuracy of its direct mail campaigns in Europe.

Lawn equipment manufacturer MTD is leveraging its Yard-Man brand's NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn. Kevin Harvick on his Yard-Man racing mower Consumers can enter at participating ...

ALC Data Management has been chosen to manage the Heron Dance list. Some 22,527 active subscribers and 29,734 former subscribers are named.