The Starz cable channel is giving its subscribers a chance to live it up celebrity-style with its Live Like a Movie Star Sweepstakes. The sweeps features a grand prize trip to live in the lap of luxury and jet-set from coast to coast. The winner and a ...
Acxiom Corp. has launched Personicx International, a segmentation system tailored for customers outside of North America.
NCRI, Englewood Cliffs, NJ, has launched the Credit Index Score for financial mailers, credit mailers and all other direct marketing offers in which consumer credit characteristics are used to define potential customers.
The American Society of Health-System Pharmacists (ASHP) has licensed its database to Redi-Mail Direct Marketing, a data management and marketing support services firm based in Fairfield, NJ. The agreement allows Redi-Mail to resell ASHP
Hasbro, Inc.'s Nerf brand is bringing basketball to life through an online sweepstakes offering one young fan a trip to St. Louis to see a Harlem Globetrotters game and attend other basketball-related event. Nerf offers sweepstakes for hoop fanatics ...
A new start-up business file Hotline to Biz Entrepreneurs has been launched. More than 1.6 million records are available.
Cooperative databases such as Abacus, I-Behavior, NextAction, Z-24, and Prefer account for more than half of the prospecting done by small and midsize catalogers, according to Stephen R. Lett, a Bethany Beach, DE-based direct marketing consultant. Why? Because these prospect names perform well and represent a good value for the money.
JCPenney will break its spring advertising and announce its sweepstakes winner during the Feb. 27 broadcast of the Academy Awards. Diedrich Bader gets distracted on his way to JCPenney's sweepstakes One spot touts the chain's Biggest Star Sweepstakes, ...
Response Media Products Inc. has been appointed list manager by the address label firm Information Products Co. A universe of 1.5 million records is available on the Information Products Co. Impulse Buyers list.
Call abandonment rates and staff turnover are increasing at telemarketing centers worldwide, according to the Merchants Global Contact Benchmarking Report 2005 released by Dimension Data, a telecom technology firm based in London.