Mattel is out with a new line of Matchbox toys tied into an instant-win sweepstakes, which offers consumers a grand-prize trip to the Caribbean. The Matchbox Buried Treasure playset offers consumer an instant-win sweeps The Matchbox Buried Treasure ...
Taylor Gifts Inc. has appointed RMI Direct Marketing Inc. as its list manager. The total number of buyers on the Taylor Gifts catalog file is 437,821.
Brands are lining up to promote Twentieth Century Fox's upcoming film Robots The Movie, which hits theaters nationwide on Friday. Brands are clamoring to tie-in with the new Robots The Movie, which hits theaters Friday Robots introduces audiences to ...
Strawberry Shortcake is back and is sweeter than ever, touting a new sweepstakes and meet and greet tour for young consumers. Strawberry Shortcake and company tout new Seaberry Beach line DIC Entertainment and American Greeting Corp. are celebrating ...
Mott's has partnered with preschool band, The Wiggles, to sponsor a concert tour and retail promotions. Mott's and The Wiggles mail-in promo features a free music CD Mott's will sponsor the 2005 concert tour, The Wiggles Live in Concert Welcomed by ...
Whirlpool Corp. will sponsor Reba McEntire's 24-city tour on behalf of Habitat for Humanity. McEntire and Whirlpool play an encore for Habitat This is the second year that Whirlpool's flagship brand is presenting sponsor of the Reba Tour, which runs ...
ALC Data Management has become the National Organization for Women's list manager. This universe identifies 73,089 last-24-month members as well as 47,690 members from the last 12 months, in addition to 26,048 members on a six-month hotline.
The Coca-Cola Co. and PepsiCo, Inc. saw their share of the U.S. soft-drink market decline last year in a report that ranks the top-10 U.S. makers of carbonated soft drinks (CSD). Coca-Cola, the industry leader, saw its market share drop by 0.9% to ...
The STARZ! channel is giving consumers a chance to experience life as a celebrity as part of a new sweepstakes that offers a coast-to-coast trip with stops for spa treatments, shopping and a Broadway show in an effort to boost its subscription base. ...
TruGreen Companies LLC, a Memphis, TN-based landscaping firm, has hired Epsilon Data Management Inc. to develop a new customer acquisition direct marketing strategy for TruGreen's ChemLawn lead generation program.