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Sportman’s Market Inc. has retained Millard Group Inc. to oversee the
lists of four Sporty’s catalog titles it publishes. This appointment
includes Sporty’s Pilot Shop, the largest file with 144,543 buyers from
the last 12 months.

Frito-Lay moves from Star Wars to summer concerts as it rolls out reformulations of Doritos and restaurant-style Tostitos. Doritos Nacho Cheesier hits stores May 9 with an aggressive TV, radio, outdoor and Internet campaign breaking May 16, extending …

Kraft mixes several brands into its summer sweeps Kraft Foods this month breaks an Instant Summer Parties promotion touting a wide range of brands. The campaign breaks May 15 with a sweepstakes, in-store displays and radio advertising. The “Summer …

Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.

The memory of Elvis Presley lives on, and TV Guide is honoring the celebrated musician with a special four-cover edition, which hits newsstands today. The special edition cover of the May 8 issue includes four photos depicting Presley during his …

Printable Technologies Inc. has signed a deal with AccuData America. The agreement links Printable

Pepsi-Cola Co.’s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long “Go Pro!” sweepstakes and continuity program that will …

Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina’s Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in …

In it’s first ever multi-brand promotion with a television network, ConAgra is teaming up with Cartoon Network in a new sweepstakes, which offers one winner the chance to be boss of the network for a day. Consumers 16 and under can register for the Big …

Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra’s multi-year Six Flags sponsorship. The deal, announced in January, …